Revolution Beauty to 'reset' after sale falls through

Revolution Beauty to 'reset' after sale falls through

Troubled fashion brand Revolution Beauty has brought back its former bosses to "reset" the business after failing to secure a buyer.

Co-founders Adam Minto and Tom Allsworth resigned following a series of accounting issues, but on Friday the company said the pair will return to tackle its plummeting sales.

Revolution, which sells make-up and cosmetics online and through concessions, said it had not received any suitable offers since launching a sale process earlier this year and, as a result, it was no longer looking for a buyer.

Frasers Group, owned by businessman Mike Ashley, said it did not plan on making an offer after previously exploring a possible bid.

Frasers Group owns a stake in Boohoo which, in turn, owns a stake in Revolution Beauty - meaning Frasers Group already owns a small chunk of Revolution Beauty.

As part of its attempt to turn the low cost make-up firm around, Revolution Beauty said it would look to raise about £15m by issuing new shares.

The cosmetics company reportedly rejected a takeover bid from specialist private equity firm True earlier this month.

Chairman Iain McDonald said it was "a great brand, but the business has lost its way".


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